Your Startup's story is everything (it's also nothing)

Story will bring people in the door, but it won't make them need some substance to create raving fans.

You hear it all the time, “people love buying but hate being sold”. The underlying concept is that if you create a great story, then you’ll be out of the woods. Customers will migrate in your direction, your product will constantly be in high-demand, investors will come running.

It may start with story but it doesn’t end there. If story was all that nee…

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