Your Startup's story is everything (it's also nothing)
Story will bring people in the door, but it won't make them stay...you need some substance to create raving fans.
| Nov 26, 2018 | Subscriber's post |
You hear it all the time, “people love buying but hate being sold”. The underlying concept is that if you create a great story, then you’ll be out of the woods. Customers will migrate in your direction, your product will constantly be in high-demand, investors will come running.
It may start with story but it doesn’t end there. If story was all that nee…