People don’t use phones to make phone calls anymore...plan accordingly

There's a marketing evolution happening and consumers are in the driver's seat.

When you think about consumer trends...it is wild that smartphones should now be referred to as smart devices.

Most people don’t use their phones as a phone anymore. They use it as an emailing, picture-taking, messaging, reading, social engagement tool that can also make phone calls from time to time.

The remarkable part is that companies are still tryi…

This post is for paying subscribers