There's a marketing evolution happening and consumers are in the driver's seat.
|Jan 25||Subscriber's post|
When you think about consumer trends...it is wild that smartphones should now be referred to as smart devices.
Most people don’t use their phones as a phone anymore. They use it as an emailing, picture-taking, messaging, reading, social engagement tool that can also make phone calls from time to time.
The remarkable part is that companies are still tryi…