Food For Founders Issue #7

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Your Product Has to Be Easier to Buy Than to Use

  • If you think your product really is 10x easier to use than the older competition — it should be 10x easier to buy, too.

  • Make pricing < $50,000 at least as simple and transparent as possible.

  • If it’s hard to buy, that sends a clear signal in 2018:  it will be even harder to deploy and use.

Why this restaurateu…

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