"Doing the work" is also a brand strategy
Don't sleep on simply doing what you said you were going to do.
There's so much talk about branding and marketing strategy. But what about the work?
Doing the hard, day-in, day-out work is also a brand strategy. A good one.
It builds your reputation for reliability, for being someone who doesn't give up when things get tough--someone who people can count on to do whatever it takes to deliver results.
In the pursuit of credibility, you really need to make sure that you are honoring your roots, while still pushing your mission forward. In today's day and age, it's almost more important to have a brand, whether it's personal or professional than it is to actually do the work for your customers.
I believe that if you are tuned into what you're building and who it's for - It can be almost a way to bring your customers, investors, and talent together.
In today's day and age, it's almost more important to have a brand, whether it's personal or professional than it is to actually do the work for your customers.
I truly believe that brand is ever-evolving and the brand you have today, will not be the brand you'll have next year. A hard-working and commitment to excellence can carry forward as part of your strategy to capture your customer's mindshare.
There's always this world in which we think we need to be so "on." But in reality, if we focus on that one thing that makes us unique, or that makes us powerful, we can build organizations that also have that mentality in their DNA.
By really focusing on doing the work, you turn your customers into brand ambassadors. They evangelize your work to other customers - while still maintaining that veneer of authenticity.
When someone comes to you whether they're a team member, or they're just someone who's interested in what you're building, you can open up the kimono, so to speak, and show them that what you see is what you get.
There may not be any flashing lights or a lot of press clippings. It may actually be dead silence. Just know that your customers are having conversations when you are out of the room - you want them to always praise their experience with your organization.
Treat every conversation like an interview and always go into it with high expectations. Always be prepared to answer questions on behalf of the brand you represent so that your responses are consistent in portraying our company's values.
I truly believe that there is a way to grow a massively successful business, just by waking up and doing the work every single day. Directing all of your energy to do the work for your customer.
Being outstanding at what you do and making your customer feel like they've made the right choice when they chose to work with you. That can be something that lowers your cost of customer acquisition and your ad spend. Creating those moments that build confidence and credibility across your customer base.
Closing it out
A brand can be either professional or personal--or both--and the work you do for your customers will have an impact on how they view your business. We encourage all our clients to build their own brands by doing the work necessary to provide exceptional service or product experiences.
Doing the hard day-in and day-out work may seem like an unglamorous strategy in today's fast-paced world of marketing but it will pay off for your business in the long run.
Focus on the work.