Brand ➡️ Community ➡️ Launch

WhHow the playbook for building fast-growing companies have shifted

I was chatting with a fellow entrepreneur at Switchyards yesterday, and the concept of how GaryVee built his huge company came up.

Let’s start first with what entrepreneurs have been doing:

Start company > build community > co. builds brand

Now that it’s so easy to get ideas floated across your screen-centric reading list, a lot of “always learning” founders know that’s the wrong way to do it.

Really the trick to building a company that explodes from day one is the way Gary Vaynerchuk did it. It’s a simple reverse, but the results are exponential if you do it right.

Here’s what entrepreneurs should start doing:

Co. builds brand > build community > expand product

In GaryVee’s case, he’s a personal brand, but that doesn’t disqualify the theory.

Want to know how I know? Because when young colleagues end up building a brand as an expert...companies and conferences come knocking. How do you think I got to where I am now? Lots of hard work...but also building a brand that was relevant to my target market.

If you look more broadly, this is what’s happening with DNVBs. They build the brand (and with it a prototype), and then they focus on the community. Then they begin to launch various products...and even physical stores.

Want examples? Hims, Harry’s, Casper, Glossier, Warby Parker and he list goes on.

If you’re trying to build something in the digital age, it may be a smart idea to start building your digital presence. Then when you launch your product/service, your initial customers are much easier to find.

Knowing how powerful brands can become when’s the last time you did a rebrand of your company? If it’s not in the previous two years, may want to give us a call.