WhHow the playbook for building fast-growing companies have shifted
|Oct 25, 2018||Public post|
I was chatting with a fellow entrepreneur at Switchyards yesterday, and the concept of how GaryVee built his huge company came up.
Let’s start first with what entrepreneurs have been doing:
Start company > build community > co. builds brand
Now that it’s so easy to get ideas floated across your screen-centric reading list, a lot of “always learning” founders know that’s the wrong way to do it.
Really the trick to building a company that explodes from day one is the way Gary Vaynerchuk did it. It’s a simple reverse, but the results are exponential if you do it right.
Here’s what entrepreneurs should start doing:
Co. builds brand > build community > expand product
In GaryVee’s case, he’s a personal brand, but that doesn’t disqualify the theory.
Want to know how I know? Because when young colleagues end up building a brand as an expert...companies and conferences come knocking. How do you think I got to where I am now? Lots of hard work...but also building a brand that was relevant to my target market.
If you look more broadly, this is what’s happening with DNVBs. They build the brand (and with it a prototype), and then they focus on the community. Then they begin to launch various products...and even physical stores.
If you’re trying to build something in the digital age, it may be a smart idea to start building your digital presence. Then when you launch your product/service, your initial customers are much easier to find.
Knowing how powerful brands can become when’s the last time you did a rebrand of your company? If it’s not in the previous two years, may want to give us a call.